Get a step-by-step process and system to write the most valuable sentence for your business.
No-questions-asked refund policy so it's risk free.
Who needs this one-liner system?
Business Owners
Marketers
Copywriters
Whose success depends on attracting the right clients.
Who need to get qualified leads and help sales close deals.
Who need to deliver their clients real business results.
Howie is recommended by business owners and professionals from Fortune 500 companies, startups, to brand communities and publications:
A proven process and system
Based on 10+ years of experience helping brands distill their messaging and hundreds of hours learning what works in workshops that went into the system shared in this 56-page playbook.
Amaze your team or clients with your strategic prowess
Make the critical strategic decisions along the way
Lolly, your AI-Powered Bot will help you craft your one-liners
Look like a rock star
Write like an expert copywriter
Think like a brand strategist
Stop swirling and feeling like everything is a mess.
Use the 4.5Ps, 24 frameworks, and 8 science based one-liner hacks to write
the most valuable copy to open opportunities and drive sales.
WHAT YOU GET
The 56-page interactive playbook includes the 4.5P process to gather all the raw ingredients to write your one-liner. This playbook can be used over and over again for all your one-liner needs.
THE LOL PLAYBOOK
Every marketer's dream assistant! Lolly is your AI-powered bot family (6 of them!) who are strategic copywriting geniuses. They fine tune your inputs and craft your one-liners so you can go fast with finesse.
LOLLY BOT
Writing prompts and examples to take you through the entire process of coming up with your legendary one-liner. Simply export and upload to Lolly, your AI Bot to hone and craft.
LOL WORKSHEETS
My voice will guide you throughout the process. I will be giving additional hints and ideas so you can take advantage of what I've been hearing and seeing from past participants.
HOWIE'S HINTS
No-questions-asked refund policy so it's risk free.
30 day refund policy
Today, anyone with internet access can start a business and build a brand.
You think: all I have to do is to start posting.
So you take the digital writing course. You start the 30-day LinkedIn challenge. Heck, you even create a newsletter.
You post.
You publish.
You show up.
But deep down you wonder...
Do people really get what I offer?
Why does none of this feel clear?
How come I'm not attracting clients?
"I've rewritten my headline so many times, it's frustrating"
And so after all that wondering,
you keep tweaking your message.
You thought ChatGPT would help.
And now you've got 37 different headlines.
Each one sounds ok.
But it just doesn't seem right.
The problem is not the writing.
The problem is the thinking.
ChatGPT can work really well.
Templates can give you structure.
But without a direction, without a strategy,
you're stuck in a loop.
Write, rewrite, write, rewrite, write rewrite...
Enter: The LOL Playbook
A step-by-step strategic process disguised as a copywriting tool to guide you to your legendary one-liner.
STEP ONE: Gather the raw ingredients
The interactive playbook has audio hints, worksheets, and Lolly the AI-powered bot to help you pull together and fine-tune the 4.5Ps.
1. Person (Your ideal customer segment)
2. Path (Their journey)
3. Problem (The triggers and the pain)
4. Positioning (Relevant and different)
4.5 Personality (How you speak)
STEP TWO: Craft the one-liner
There are 24 different one-liner frameworks across 4 different types of one-liners (Value proposition, purpose statement, thought-leadership headline, identity line.)
Lolly will help you craft your one-liners and then elevate them using 8 scientifically proven hacks.
STEP THREE: Curate and test
The last step is to curate the ones that work the best based on what you are trying to achieve with the one-liner and start testing them out!
Use them in your LinkedIn profiles, your website banners, your email signature.
(Your entire messaging system will consist of many different "one-liners" and guess what? You can use this again and again to create different lines for different uses.)
Your ideas, your point-of-view, your offer by following a step-by-step process.
If for any reason the LOL playbook didn't help you at all, we'll issue a full refund.
30-day money-back guarantee
The Legendary One-Liner is created by Howie Chan.
Howie is the creator of Legend Letters and host of the Legend Effect podcast. He teaches how to influence human behavior to over 138,098 readers over social and email.
Howie was ranked #1 in the world as a LinkedIn creator in Brand and Positioning in 2024 (Favikon).
He also works with healthcare companies and individuals with their brand strategy. His biggest project? Spinning out a $6 Billion women's health company.
Previously he was a Managing Director of Brand strategy for one of the largest healthcare agencies in the world, overseeing $15 million worth of strategy business.
HOWIE CHAN
Creator of Legend Letters and host of the Legend Effect podcast.
Writing prompts and examples to take you through the entire process of coming up with your legendary one-liner. Simply export and upload to Lolly, your AI Bot to hone and craft.
LOL WORKSHEETS
The 56-page interactive playbook includes the 4.5P process to gather all the raw ingredients to write your one-liner. This playbook can be used over and over again for all your one-liner needs.
Every marketer's dream assistant! Lolly is your AI-powered bot family (6 of them!) who are strategic copywriting geniuses. They fine tune your inputs and craft your one-liners so you can go fast with finesse.
My voice will guide you throughout the process. I will be giving additional hints and ideas so you can take advantage of what I've been hearing and seeing from past participants.
HOWIE'S HINTS
THE LOL PLAYBOOK
LOLLY BOT
WHAT YOU GET
30-day money-back guarantee
If for any reason the LOL playbook didn't help you at all, we'll issue a full refund.
Get a step-by-step 4.5P process and system to write the most valuable sentence for your brand.
(your future customers are waiting!)
Sign-up to get a FREE chapter from the playbook, a worksheet, audio hints, and Lolly your AI-powered strategy and copy bot now.
FAQ
Yes! We have a 30-day money-back guarantee. If you happen to find no value at all and want a complete refund, we will give you back your money within the 30 day period.
Not at all! One you click on the link to Lolly, you will be directed to create a free account if you don't have one already.
(C) 2025 Legend Letters (Hao Enterprises LLC)
All rights reserved.
